Through my own research I have identified that The Universal Music is a conglomerate organisation, with many labels under the name Universal Music Group. To make sure that I have targeted my audience I have done further research on some of the subsidiaries. Here are three that I have thought would be the most suitable for my artist:
Name: Abbey Road Studios
Genre: The studio is not restricted to a specfic genre.
Artists under the label's name: Kate Bush, Radiohead, Oasis, Kanye West, Amy Winehouse, Kylie and Muse to Sam Smith, Florence + The Machine, Ed Sheeran, Frank Ocean, Lady Gaga and Adele.
Successes: The Abbey Road Studios label is one of the most successful labels in the world.
Limitations: Although it is very successful, the label does not have any genre restrictions which can make targeting an audience harder.
Name: SPINNUP
Genre: independent
Artists under the label's name: T.O.N.I., Nugat, Valencé, AE Mak
Successes: This label specialises in promoting independent and small artists
Limitations: Since it is a small label, the promotions used are restricted to conventional platforms such as Spotify or Apple Music, which is not very reliable for promoting an artist to a niche audience.
Name: Astral Werks Records
Genre: Dance
Artists under the label's name:Halsey, Sia, David Guetta, The Chemical Brothers, Marshmello
Successes: The label specialises in promoting (successful) artists of the same genre as specified in my brief.
Limitations: There is a limited amount of artists signed up to this label, so the genre that the studio specialises in can be interpreted differently.
In the end I have decided that Astral Werks Records label is the most suitable label for this project and the brief set. I will use the Astral Werks logo on my artist page as a result.
In the end I have decided that Astral Werks Records label is the most suitable label for this project and the brief set. I will use the Astral Werks logo on my artist page as a result.
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