The song of my choosing

Song Title: Fuzzy

Original artist: Poppy

Album: Poppy.Computer

Writer: Poppy & Chris Greatti

Producer: Ryosuke Sakai
Link

[Intro]
I need somebody to love me
Make me feel warm and fuzzy

[Verse 1]
I've been a good girl, my life is pretty great
I'm at the photo shoot with makeup on my face
But I'm missing something, I can't seem to place, oh no
I've got a fashion sense and money to my name
I've got some cool friends and food is on my plate
But where's the magic that I see in everybody else's face?

[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I wanna get warm and fuzzy with you

[Verse 2]
I've got all these things money can buy
But I want that special feeling coming from inside
Take me in your arms
And show me what it means to be loved by the only one
Can you show me baby?

[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I wanna get warm and fuzzy with you

[Bridge]
I wanna be swept off my feet
Live in a dream like a movie scene
But I can't do it alone
I need help from another
Be my perfect lover, please
I need to know what it means to be loved
Can you show me baby?

[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I wanna get warm and fuzzy with you

[Outro]
Come on and kiss me, and hug me
Show me everything
I wanna get warm and fuzzy with you

About the original artist:

Moriah Rose Pereira (born January 1, 1995),^[4][5] known professionally as Poppy, is an American singer, songwriter, actress, author^[6], model^[7] and YouTuber. She moved to Los Angeles in 2013 to pursue a musical career, where she signed with Island Records and in 2016 released her debut extended play, Bubblebath, as That Poppy.

In late 2016, Poppy became the face of Sanrio's "Hello Sanrio" collection.^[8] In the summer of 2017, she signed to Mad Decent, and in October released her first studio album, Poppy.Computer. To promote the album she embarked on her first tour, which consisted of 34 North American cities separated by shows in London and Tokyo.

Source: Wikipedia

As of the date of publishing this post (26/02/19) , there is no official music video.

Music videos analysis

Song title: Dancing Queen

Artist: ABBA

Year of release: 1976

The music video for ‘Dancing Queen’ is shot in one location, a club where we can see everyone dancing.

At the beginning of the MV, we can see a variety of wide and close up shots, showcasing Abba, musicians and the dancers. There are occasional close ups to one teenage girl who we can presume is the title ‘Dancing Queen’. As the MV progresses the shots become shorter and the close up shots are used more often. The close up shots present the musicians, each one of the Abba singers and the ‘Dancing Queen’ in that order.

Both of the singers are seen to be dancing and there are many shots of them turning around as well as many profile shots.

Although, we are shown a party at a club, there is no clear narrative to the MV.

The costumes also don’t change.

ABBA - Dancing Queen 

Song title: Beat It

Artist: Michael Jackson

Year: 1982

The music video for Michael Jackson’s song ‘Beat it’ is set in variety of environments such as a bar, bedroom, a hallway, and a city at night environment. We can also see a costume change where at the beginning Michael Jackson is wearing jeans and white shirt, but as he comes out of the bedroom, he is also wearing a red jacket.

The video consists of variety of shots and the choreography matches the rhythm of the song, such as; when we see Michael getting out of bed, he is shot from a profile, but turns his head towards the camera when lip syncing the words ‘beat it’.

The dancing does not start until 1:58, when Michael is in the hallway. The intensity of the choreography increases as the MV progresses. By the end, everyone is dancing to the rhythm of the music.

There is also a clear narrative of two gangs preparing for a fight together, but Michael resolves the fight through dancing.

Michael Jackson - Beat It 

Song title: (You Drive Me) Crazy

Artist: Britney Spears

Year of release: 1999

(You Drive Me) Crazy is a teen pop song accompanied by a music video. The video has a small narrative and features the character Sabrina from ‘Sabrina the teenage witch’ and was used as a promotional song for the series. Although the MV includes many shots of Sabrina, the main focus of the video is Britney.

There is a set choreography, but the dance doesn’t begin until the chorus at 0:39.

The entire music video is has 3 sets, one in which we can see everyone dancing and the second set that drives the narrative with Sabrina. Both sets are however linked together as seen by the end of the song. The third set, most likely in the same location, is in front of a big sign ‘crazy’, which is the title of the song. This is the only set where we see Britney on her own and singing, but not dancing. This setting look similar to Rick Astley’s ‘Never Gonna Give You Up’ where he would sing to the microphone with a plain background. This style of shots was popular at the time.

There is also a costume change; at the beginning we can see Britney in a waitress outfit with glasses and two pigtails, doing her make-up, but soon after she changes into a green top and black trousers to match other dancers. Her hair is also down.

Britney Spears - Crazy

History of music videos

1927: The silent era of cinema was beginning to fall and a whole industry was forced to reinnovate itself and start from zero on how sound could integrate the films.

The Jazz Singer was the first film to sync audio and image. This meant that for the first time you could actually see a music performance that wasn’t live; up until then you could only hear your artists, see a picture of how he looked like or be lucky enough to see them live

1930: The Spooney Melodey series were the first to introduce the concept of short-films mixing live-action footage of the performer. It was shown at the movie theaters before the main presentations.

1958: Scoptione - A jukebox that played 16mm film synced with audio (technology invented for the WWII) was the rage of the 60s. In questions of film language the scpotione brought a very interesting dimension to the table and is heavily linked to the the video era and small screens. We see almost no wide angle shots and instead focus on more medium to close-up shots of the artist playing, something that had to be planned since the screen will be crammed in a corner with lots of people around it.

1965-1974: With film technology and 16mm getting a little bit cheaper and more accessible, the growth of broadcast television and consequently the rise of pop culture the late 60s and early 70s was a time of exploring all these new phenomenoms as a way to promote the music artist.

Considered to be the first music video to broadcast on television. The Beatles were already making some very popular full feature movies and were looking for a way to promote their record releases without having to make in-person appearances (primarily the USA). The concept is fairly straight forward and was meant to blend in with the television shows that were being made at the time.

The Beatles - We can work it out 

1974-1992: The endless possibilities of video revolutionises how music video are made and open up a door for endless possibilities. Together with the creative opportunities a whole new platform rises to once and for all kill the radio star.

The first music video aired on MTV prophesizes the impact that it will have in the music industry. Music videos become one of the main platforms for new artists to gain attention and for consolidated artists to show their latest works. The DIY video approach that initially inundated the MTV in the early 80s soon fade toward huge production budgets and an era where music video cost more than feature films.

The Buggles - Video killed the radio star 

1992-2004: Almost 10 years after its launch MTV in November 1992 began listing directors with the artist and song credits reflecting the fact that music videos had increasingly become an auteur’s medium. Directors like David Fincher (that in the 80s were making music videos) focus on directing feature films while a whole new breed of young and talented directors take the scene to express their unique vision.

2005 – now: Although you could find music videos on the internet since 1997 it was in 2005 when Youtube launched that the whole music industry had to change. Paired with the fact that MTV by mid-2000s largely abandoned showing music videos to air reality tv shows, Youtube became the home for artists and directors to explore new concepts and reach out to a worldwide audience.

Due to quality of image going up and prices of digital cameras going down, so many videos were produced and the sheer mass of new videos released each day made it even more important to figure out narrative and commercial ways to reach the audience.

Brief history of dance music

In the mid-60s, US soul singer James Brown developed a new style of music called funk, the songs in the 60s often lasted for ten minutes or more.

James Brown wanted African Americans to feel proud, so he began writing songs like Say It Loud - I'm Black and I'm Proud, a top-ten crossover hit in 1968 that took funk to the mainstream.

By the early 70s, nightclubs called discos were employing DJs to play dance tracks because it was cheaper than hiring a band.

Most disco artists released their singles in two versions; a short version for the radio and a longer twelve-inch single that was remixed for dance clubs. 

In the early 80s a new style of disco called house developed in the gay clubs of New York and Chicago. Like disco, house songs had catchy melodies with lyrics about going out, having fun or making love. Another new genre of dance music called techno developed in Detroit in the early 80s when club DJs began making electronic dance tracks. They used drum machines to create electronic rhythms and synthesizers with keyboards to add chords and melodies.

A subgenre of techno called trance developed in Europe in the early 90s, and it's still popular today.

Electronic dance music has had a huge influence on pop music over the last 30 years, and pop stars and EDM producers often work together to create dance-pop tracks. EDM artists sometimes invite pop singers and musicians to perform on tracks they've created using the pop-music formula.

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