Thursday, 4 April 2019

Website planning

Colours:

The colours of my website are to match my music video, meaning that I will be using soft pastel colours, warm tones, and some blue. 


Pictures: these are my favourite pictures that I have taken. I Will be incorporating them into my website.








Cover images:
I have done two versions of the album cover to display on my website.

Option 1:



Option 2:



In the end, I have decided to go with option 2, as it looks more professional.

Intertextuality:

'Somnambulist' - this is a reference to 1920's film 'The Cabinet of Dr. Caligari'. The somnambulist is the main focus of the movie.

'Love of my life' - Title of the famous song by Queen - 'Love of my life'.

Labels: 

Universal and Asterwerks logos positioned on the footline of the website.



Video Planning


Setting:




Hyde Park - The park has lovely arches covered with leaves and flowers which I think will match the costumes and the theme.



The Thames Path - The Thames Path on a sunny day is a great place to record since the cool colours contrast the warm pinks of the costumes.



The BFI Southbank - The top of the BFI building has a rooftop garden. It's generally quiet as not many people go there, so it's a great place to record some of the shots. There is also a view on the London eye and a bridge.



Angel station - I chose to record inside the angel station in order to use the station sign as a semiotic. I will need to obtain a permission to record there.




Café Nero - I have chosen to record in the café Nero in Southbank. The cafe is cozy, which is what I am looking for. It is also near BFI, which is where I recorded remaining footage.

Costumes:


The artist: I want the artist to wear soft and warm toned colours such as pastels and pinks. I also want the artist to wear dress for the emphasis of femininity. 


The remaining actors: The other two actors who will be helping me, will be wearing black and more masculine clothing such as shits or hoodies and trousers. This is to contrast the artist and the idea of girls having to be feminine.


There will be no need for props.


Intertextuality: I have planned a shot, where the actors recreate the famous scene from the 1977 movie 'Titanic'.





Key shots:


Artist Identity

Artist name will be playing an important role in the project. Due to the nature of the genre that had been set in the brief, I've decided to use something short and easy for people to remember.

Here are the most popular names:


J@NE - Read as 'Jane'is an inter textual nugget from the famous 1920's successful feature: 'The Cabinet of Doctor Caligari'. This film is said to be the beginning to the German Cinematographic Impressionism. Jane is the only named female character and she is the love interest of the main character Francis, and his friend Alan. She was also kidnapped by Cesare.


KAR:N - Read as 'Karen'


μ/se - Read as 'Muse'. Although the name was positively received, there is an idol group that goes by the name μ's, which is very similar to my idea. To avoid complications, I have decided not to use that name.


Poll result:



 Name
Votes
 μ/se
4
 J@NE
3
 KAR:N
5
 Jasper
2
 Bohemia
2

In the end, I've decided to go with 'KAR:N' as it was the most popular option amongst people surveyed.

Link to the survey: https://www.surveymonkey.co.uk/r/FL5SSXP

Universal Records Labels Research




Through my own research I have identified that The Universal Music is a conglomerate organisation, with many labels under the name Universal Music Group. To make sure that I have targeted my audience I have done further research on some of the subsidiaries. Here are three that I have thought would be the most suitable for my artist:



Name: Abbey Road Studios
Genre: The studio is not restricted to a specfic genre.
Artists under the label's name: Kate Bush, Radiohead, Oasis, Kanye West, Amy Winehouse, Kylie and Muse to Sam Smith, Florence + The Machine, Ed Sheeran, Frank Ocean, Lady Gaga and Adele.
Successes: The Abbey Road Studios label is one of the most successful labels in the world.
Limitations: Although it is very successful, the label does not have any genre restrictions which can make targeting an audience harder.




Name: SPINNUP
Genre: independent 
Artists under the label's name: T.O.N.I., Nugat, Valencé, AE Mak
Successes: This label specialises in promoting independent and small artists
Limitations: Since it is a small label, the promotions used are restricted to conventional platforms such as Spotify or Apple Music, which is not very reliable for promoting an artist to a niche audience.



Name: Astral Werks Records
Genre: Dance 
Artists under the label's name:Halsey, Sia, David Guetta, The Chemical Brothers,  Marshmello
Successes: The label specialises in promoting (successful) artists of the same genre as specified in my brief. 
Limitations: There is a limited amount of artists signed up to this label, so the genre that the studio specialises  in can be interpreted differently.

In the end I have decided that Astral Werks Records label is the most suitable label for this project and the brief set. I will use the Astral Werks logo on my artist page as a result.


Tuesday, 26 February 2019

The song of my choosing

Song Title: Fuzzy
Original artist: Poppy
Album: Poppy.Computer
Writer: Poppy & Chris Greatti
Producer: Ryosuke Sakai
Link


[Intro]
I need somebody to love me
Make me feel warm and fuzzy

[Verse 1]
I've been a good girl, my life is pretty great
I'm at the photo shoot with makeup on my face
But I'm missing something, I can't seem to place, oh no
I've got a fashion sense and money to my name
I've got some cool friends and food is on my plate
But where's the magic that I see in everybody else's face?

[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I
wanna get warm and fuzzy with you

[Verse 2]
I've got all these things money can buy
But I want that special feeling coming from inside
Take me in your arms
And show me what it means to be loved by the only one
Can you show me baby?
[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I
wanna get warm and fuzzy with you
[Bridge]
I
wanna be swept off my feet
Live in a dream like a movie scene
But I can't do it alone
I need help from another
Be my perfect lover, please
I need to know what it means to be loved
Can you show me baby?

[Chorus]
I need somebody to love me
Make me feel warm and fuzzy
Come on and kiss me, and hug me
And show me everything
I
wanna get warm and fuzzy with you

[Outro]
Come on and kiss me, and hug me
Show me everything
I
wanna get warm and fuzzy with you



About the original artist:
Moriah Rose Pereira (born January 1, 1995),[4][5] known professionally as Poppy, is an American singer, songwriter, actress, author[6], model[7] and YouTuber. She moved to Los Angeles in 2013 to pursue a musical career, where she signed with Island Records and in 2016 released her debut extended play, Bubblebath, as That Poppy.

In late 2016, Poppy became the face of Sanrio's "Hello Sanrio" collection.[8] In the summer of 2017, she signed to Mad Decent, and in October released her first studio album, Poppy.Computer. To promote the album she embarked on her first tour, which consisted of 34 North American cities separated by shows in London and Tokyo.

As of the date of publishing this post (26/02/19) , there is no official music video.

Music videos analysis


Song title: Dancing Queen
Artist: ABBA
Year of release: 1976

The music video for ‘Dancing Queen’ is shot in one location, a club where we can see everyone dancing.
At the beginning of the MV, we can see a variety of wide and close up shots, showcasing Abba, musicians and the dancers. There are occasional close ups to one teenage girl who we can presume is the title ‘Dancing Queen’. As the MV progresses the shots become shorter and the close up shots are used more often. The close up shots present the musicians, each one of the Abba singers and the ‘Dancing Queen’ in that order.
Both of the singers are seen to be dancing and there are many shots of them turning around as well as many profile shots.
Although, we are shown a party at a club, there is no clear narrative to the MV.
The costumes also don’t change.
ABBA - Dancing Queen 



Song title: Beat It

Artist: Michael Jackson
Year: 1982

The music video for Michael Jackson’s song ‘Beat it’ is set in variety of environments such as a bar, bedroom, a hallway, and a city at night environment. We can also see a costume change where at the beginning Michael Jackson is wearing jeans and white shirt, but as he comes out of the bedroom, he is also wearing a red jacket.
The video consists of variety of shots and the choreography matches the rhythm of the song, such as; when we see Michael getting out of bed, he is shot from a profile, but turns his head towards the camera when lip syncing the words ‘beat it’.
The dancing does not start until 1:58, when Michael is in the hallway. The intensity of the choreography increases as the MV progresses. By the end, everyone is dancing to the rhythm of the music.
There is also a clear narrative of two gangs preparing for a fight together, but Michael resolves the fight through dancing.

Michael Jackson - Beat It 


Song title: (You Drive Me) Crazy
Artist: Britney Spears
Year of release: 1999

(You Drive Me) Crazy is a teen pop song accompanied by a music video. The video has a small narrative and features the character Sabrina from ‘Sabrina the teenage witch’ and was used as a promotional song for the series. Although the MV includes many shots of Sabrina, the main focus of the video is Britney.
There is a set choreography, but the dance doesn’t begin until the chorus at 0:39.
The entire music video is has 3 sets, one in which we can see everyone dancing and the second set that drives the narrative with Sabrina. Both sets are however linked together as seen by the end of the song. The third set, most likely in the same location, is in front of a big sign ‘crazy’, which is the title of the song. This is the only set where we see Britney on her own and singing, but not dancing. This setting look similar to Rick Astley’s ‘Never Gonna Give You Up’ where he would sing to the microphone with a plain background. This style of shots was popular at the time.
There is also a costume change; at the beginning we can see Britney in a waitress outfit with glasses and two pigtails, doing her make-up, but soon after she changes into a green top and black trousers to match other dancers. Her hair is also down.
Britney Spears - Crazy


History of music videos


1927: The silent era of cinema was beginning to fall and a whole industry was forced to reinnovate itself and start from zero on how sound could integrate the films.
The Jazz Singer was the first film to sync audio and image. This meant that for the first time you could actually see a music performance that wasn’t live; up until then you could only hear your artists, see a picture of how he looked like or be lucky enough to see them live
1930: The Spooney Melodey series were the first to introduce the concept of short-films mixing live-action footage of the performer. It was shown at the movie theaters before the main presentations.
1958: Scoptione - A jukebox that played 16mm film synced with audio (technology invented for the WWII) was the rage of the 60s. In questions of film language the scpotione brought a very interesting dimension to the table and is heavily linked to the the video era and small screens. We see almost no wide angle shots and instead focus on more medium to close-up shots of the artist playing, something that had to be planned since the screen will be crammed in a corner with lots of people around it.
1965-1974: With film technology and 16mm getting a little bit cheaper and more accessible, the growth of broadcast television and consequently the rise of pop culture the late 60s and early 70s was a time of exploring all these new phenomenoms as a way to promote the music artist.



Considered to be the first music video to broadcast on television. The Beatles were already making some very popular full feature movies and were looking for a way to promote their record releases without having to make in-person appearances (primarily the USA). The concept is fairly straight forward and was meant to blend in with the television shows that were being made at the time.


The Beatles - We can work it out 



1974-1992: The endless possibilities of video revolutionises how music video are made and open up a door for endless possibilities. Together with the creative opportunities a whole new platform rises to once and for all kill the radio star.
The first music video aired on MTV prophesizes the impact that it will have in the music industry. Music videos become one of the main platforms for new artists to gain attention and for consolidated artists to show their latest works. The DIY video approach that initially inundated the MTV in the early 80s soon fade toward huge production budgets and an era where music video cost more than feature films.


The Buggles - Video Killed Radio Star - https://www.youtube.com/watch?v=W8r-tXRLazs
The Buggles - Video killed the radio star 
1992-2004: Almost 10 years after its launch MTV in November 1992 began listing directors with the artist and song credits reflecting the fact that music videos had increasingly become an auteur’s medium. Directors like David Fincher (that in the 80s were making music videos) focus on directing feature films while a whole new breed of young and talented directors take the scene to express their unique vision.

2005 – now: Although you could find music videos on the internet since 1997 it was in 2005 when Youtube launched that the whole music industry had to change. Paired with the fact that MTV by mid-2000s largely abandoned showing music videos to air reality tv shows, Youtube became the home for artists and directors to explore new concepts and reach out to a worldwide audience.
Due to quality of image going up and prices of digital cameras going down, so many videos were produced and the sheer mass of new videos released each day made it even more important to figure out narrative and commercial ways to reach the audience.





Website planning

Colours: The colours of my website are to match my music video, meaning that I will be using soft pastel colours, warm tones, and some bl...